Sr. Product Manager, CRM Communications

Job Description

eBay is hiring a Senior Product Manager to lead its CRM Communications portfolio inside the Conversion Programs team — the group responsible for how eBay talks to buyers through email, push notifications, and native hub alerts. This isn't a maintenance role: it's ownership of a multimillion-dollar communications engine that directly moves conversion and retention for one of the world's largest online marketplaces.

You'll sit at the intersection of data, design, and engineering, shaping a portfolio that reaches millions of buyers across 190+ markets. The team is small and senior, which means your fingerprints will be on the roadmap, the experiments, and the revenue outcomes — not buried three layers of process deep.

What You'll Own

• Roadmap & Strategy: Build and drive the CRM communications roadmap in lockstep with engineering, data science, and design — you're the one connecting business priorities to what actually ships.
• Opportunity Sizing: Use data to identify where the portfolio is leaking value, then forecast the upside of fixing it.
• Prioritization: Weigh business impact against user needs and engineering effort to decide what gets built next — and defend those calls with evidence.
• Experimentation: Author A/B tests end-to-end — hypothesis, test design, KPI definition — and see them through to a shipped improvement.
• Execution: Write PRDs, hand off clear requirements to engineering, and stay hands-on through delivery rather than tossing specs over a wall.
• Operational Rigor: Keep project plans current, surface blockers early, and maintain the documentation that keeps cross-functional partners aligned.
• Measurement: Benchmark performance after launch and make the call on whether to scale, iterate, or kill.
• Market Awareness: Mine customer feedback and competitive intelligence to spot the next opportunity before it's obvious.

What You Bring

• 5+ years in product, growth marketing, business, or consulting, with a track record in conversion and performance optimization.
• 2+ years in e-commerce or marketplace environments — marketplace experience is strongly preferred.
• Direct ownership of lifecycle communications — email, push, in-app, or similar — including audience strategy, trigger logic, messaging, and measurement.
• A genuine experimentation mindset: you can design a hypothesis, forecast its impact, run the test, and turn results into a scalable change.
• Comfort living inside metrics — funnel health, KPI monitoring, diagnosing drop-offs, and making the short-term-vs-long-term trade-off calls.
• Strong product sense — you understand why a buyer behaves a certain way, not just what the dashboard says.
• A history of running complex, cross-functional initiatives through Product, Engineering, Analytics, Design, and Ops without losing momentum.

Preferred

• Hands-on familiarity with CRM, marketing automation, or experimentation platforms.
• Comfort working directly with technical partners on data dependencies and implementation details.

If you've been looking for a CRM/lifecycle PM role where the portfolio is big enough to matter and the team is small enough that your work is visible, this is that role.