Job Description
Lead Product Manager, Discovery – Tesla is accelerating the world’s transition to sustainable energy. We are looking for a Lead Product Manager, Discovery to own the top-of-funnel experiences that help customers find, learn about, and engage with Tesla’s vehicle, energy, and autonomy products — ultimately converting interest into qualified leads, test drives, and orders.
In this high-impact role you will expand and optimize customer journeys across web, native app, physical retail, and emerging AI-driven surfaces. You will drive education, engagement, search visibility, and demand generation at global scale while partnering closely with cross-functional teams and growing a product team to deliver a cohesive, scalable discovery platform.
What You’ll Do
- Define and drive the product vision, strategy, and roadmap for Discovery across web, native app, retail, and AI-driven surfaces.
- Identify, design, and develop top-of-funnel experiences that convert interest into qualified leads, test drives, and orders at global scale.
- Improve search visibility and organic discovery so Tesla is findable and compelling across traditional and AI-mediated surfaces.
- Deliver dynamic, personalized content that adapts to customer intent and accelerates consideration.
- Shape how Sales Advisors capture and manage leads and test drives to ensure seamless first-touch experiences for customers and retail teams.
- Enrich customer-facing journeys with AI-enabled experiences that educate, engage, and reduce friction.
- Partner with engineering, design, data, and sales teams to deliver high-quality experiences that integrate seamlessly across the Tesla ecosystem.
- Use data, experimentation, and customer insights to continuously improve conversion, lead quality, and discovery performance.
- Lead and grow a product team to shape the future of discovery platforms.
- Write clear product requirements, prioritize effectively, and lead cross-functional execution on aggressive timelines while accounting for market localization needs.
What You’ll Bring
- Product management experience owning consumer acquisition, lead generation, growth, or digital commerce with measurable funnel impact, including experience leading a product team.
- Proven ability to set strategy and roadmap across multi-channel experiences spanning web, native app, AI, and physical retail.
- Experience applying search, demand generation, and experimentation to improve discovery, conversion, and pipeline quality.
- Experience building AI-enabled or conversational customer experiences that improve education, engagement, or conversion.
- Experience working with cross-functional engineering and operations teams to ship software at scale and iterate rapidly.
- Data-driven mindset with excellent analytical skills and a bias toward experimentation and measurable outcomes.
- Proven ability to balance business goals with customer value and user-centered design.
- Strong product sense for simplifying complex multi-step journeys for both customers and internal sales users.
- Exceptional communication and collaboration skills across diverse global teams.
- Customer-obsessed, entrepreneurial mindset that thrives in fast-moving, ambiguous environments.
This is a high-visibility role at the intersection of product, growth, search, and AI. You will operate in a fast-paced environment, continuously refining experiences for simplicity, speed, and conversion while shaping how millions of people first discover Tesla.
