Head of Product – Media OS, IQVIA Digital

Job Description

IQVIA Digital is looking for a Head of Product to lead Media OS, the company's flagship healthcare marketing platform. This is a senior, execution-focused leadership role for someone who can own product vision, strategy, and roadmap for a platform that sits at the intersection of healthcare data, identity, and advertising technology. The mandate is bold - evolve Media OS from a unified omnichannel marketing platform into an intelligent, AI-powered audience and activation ecosystem that lets healthcare organizations run highly personalized, privacy-compliant marketing at scale.

The ideal candidate brings deep AdTech, MarTech, and data-driven SaaS experience, combined with the ability to lead cross-functional teams and translate strategy into measurable business results.

Key Responsibilities

• Define and lead the long-term product vision for Media OS, aligning it with IQVIA Digital's broader mission around personalized, data-driven healthcare marketing
• Drive the platform's evolution into an AI-powered audience and activation system, differentiated through identity, data intelligence, and omnichannel orchestration
• Own the end-to-end roadmap across campaign planning and forecasting, audience development and segmentation, identity/data infrastructure, and activation - including multi-DSP orchestration and AI-driven decisioning
• Lead innovation initiatives in closed-loop marketing, real-time analytics, adaptive campaign management, and AI-driven optimization
• Grow Media OS as an open, multi-platform ecosystem, driving integrations and partnerships across programmatic, social, connected TV, email, and endemic media channels
• Ensure the platform is scalable, reliable, and flexible enough to support enterprise-level healthcare marketing campaigns
• Partner with Sales, Marketing, and Client Success to refine packaging, pricing, and go-to-market strategy, and to accelerate adoption among agencies and pharma clients
• Lead and mentor product teams across audience, identity, activation, workflow, and measurement domains
• Collaborate closely with Engineering, Data Science, Design, and Client Success to execute strategic initiatives
• Represent IQVIA Digital as an industry voice on data-driven personalization, identity-based marketing, and AI-powered advertising, through conferences, client engagements, and executive forums

Requirements

• 12+ years of product management and product leadership experience in AdTech, MarTech, digital platforms, or data-driven SaaS
• Proven track record scaling enterprise platforms that support planning, activation, and measurement workflows
• Deep expertise in programmatic advertising ecosystems and DSPs, identity resolution and identity graph technology, data platforms and audience modeling, and omnichannel marketing strategy
• Demonstrated ability to lead large, cross-functional organizations and influence senior executives
• Experience operating effectively in complex, regulated industries

Preferred

• Advanced degree (MBA or related graduate degree)
• Experience in healthcare, life sciences, pharmaceutical, or other highly regulated industries
• Familiarity with AI/ML-based optimization, prediction, and recommendation systems
• Experience building open-platform ecosystems and partner integration strategies
• Knowledge of privacy regulations and healthcare marketing compliance requirements

Job Benefits

IQVIA offers a comprehensive rewards package designed to support employees at every career and life stage.

• Competitive base salary with bonus program (eligibility-based)
• Health plans and Employee Assistance Program
• Flexible, remote-first work arrangement with paid time off
• Access to internal learning platforms and career mobility across IQVIA's global business ("One IQVIA, Multiple Careers")
• Recognition programs, including spot/impact awards and CEO recognition
• Country-specific allowances and financial benefits

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