Senior Staff Outbound Product Manager

Job Description

About ServiceNow

ServiceNow builds the AI control tower for business reinvention — a platform that unifies AI, data, and workflow to help the majority of the Fortune 500 work smarter and faster. The company is scaling an AI-native culture where product and go-to-market teams work hand-in-hand to bring new capabilities to market quickly.

The Role

ServiceNow is hiring a Senior Staff Outbound Product Manager to lead outbound strategy for its Process Intelligence suite — Process Mining and Task Mining. Sitting within the Platform Outbound Product Management team, this person becomes the connective tissue between engineering roadmaps and field execution, translating technical capability into a story sales, marketing, and customer success teams can actually use.

This is a role with a dual mandate: driving product adoption and directly influencing pipeline and ACV growth — a rare blend of product marketing, enablement, and revenue ownership in one seat.

Key Responsibilities

• Shape outbound strategy and positioning for Process Mining and Task Mining
• Balance adoption goals against direct ACV growth through expansion and pipeline identification
• Partner with Inbound Product Management to convert roadmap direction into customer-relevant value propositions
• Build sales enablement assets — talk tracks, demo scripts, competitive positioning — for sales, solution consulting, and partner teams
• Extend an existing library of enablement content, including the Process Mining Academy blog/video series and analyst positioning
• Maintain pricing, packaging guidance, and use-case documentation
• Act as subject-matter expert in executive briefings and strategic deal conversations
• Coordinate with Marketing on launch plans, campaigns, and release content
• Track adoption/usage metrics to surface expansion opportunities
• Represent field voice back to Inbound Product Management — feedback and competitive intel
• Run webinars, office hours, and community enablement content
• Align messaging with peers across the broader Platform Outbound team

Requirements

• 5+ years in product management, solution consulting, product marketing, or outbound/GTM roles within enterprise SaaS
• Bachelor's degree or equivalent practical experience
• Demonstrated experience with process mining, task mining, or business process analytics categories
• Excellent written/verbal communication across technical and executive audiences
• Comfort operating independently, balancing adoption goals against revenue-oriented outcomes
• Track record building field-facing enablement content that drives measurable pipeline or adoption impact

Preferred

• Prior experience working with or on the ServiceNow platform